On Repeat Records was formed by two best friends on a tour bus somewhere in Texas.

Victoria Hesketh, aka Little Boots, and Lauren Verge, artist manager, DJ and sometime LB band member found themselves frustrated with the major label system and a lack of creative control. The two plotted setting up shop as a label able to nurture and release new homegrown pop talent independently, and quickly realised with enough determination and some good shoulder pads anything was possible.

On Repeat is dedicated to finding and developing personality driven pop artists, with the definite requirement being they 'must have a chorus'. Working with Kobalt Label Services, the label successfully released Little Boots critically acclaimed second and third albums internationally, as well as singles by fresh new British talent Tom Aspaul and Camden Cox.

The brand has hosted and leant their DJing skills to events around the world, playing everywhere from Glastonbury to Ibiza and for brands such as DKNY, W Hotels, Selfridges and many more. The label hosts regular London parties and have had their own radio show, and regularly partake as talking heads in panels on the independent music sector. They have worked with brands like British Airways, Asos, Isle of Wight Festival and Space Ibiza to curate top talent and have coordinated award winning events and campaigns. With a wealth of experience in artist development  and an unparalleled network contacts from photographers and stylists to video directors, the label has recently expanded to art direction and creative consultancy, offering an advisory service across all visual assets.